Top 5 Tips for Creating Viral Instagram Reels

A phone screen showing a successful, viral Instagram Reel

Instagram Reels have become the platform's most powerful tool for reach and discovery. A single Reel can land on the Explore page and generate millions of views, catapulting your account to new heights. But how do you create a Reel that goes viral? Here are our top 5 essential tips.

1. Hook Your Audience in the First 3 Seconds

Attention spans are shorter than ever. Your Reel needs to grab the viewer immediately. Start with a bold statement, a surprising visual, or a question that piques curiosity. The first few frames determine whether someone will watch the rest of your video or scroll away.

"The first 3 seconds are your entire pitch. Make them count."

2. Use Trending Audio and Sounds

The Instagram algorithm loves when creators use trending sounds. Tapping into a popular audio track is one of the easiest ways to increase your Reel's visibility. Browse the Reels tab to see what sounds are currently popular or look for the upward-trending arrow next to an audio's name.

3. Provide Value or Entertainment

Every viral Reel does one of two things: it either provides value (teaches something, shares a hack) or it entertains (makes someone laugh, feel inspired, or relate). Before you post, ask yourself: "What is the viewer getting out of this?" Educational content, tutorials, funny skits, and relatable moments perform exceptionally well.

4. Keep it Short, Snappy, and Visually Engaging

While Reels can be up to 90 seconds, the sweet spot for virality is often much shorter (7-15 seconds). Use quick cuts, dynamic text overlays, and engaging transitions to keep the viewer's eyes glued to the screen. High watch time and replays are key signals to the algorithm that your content is worth promoting.

5. Write a Strong Call-to-Action (CTA)

What do you want people to do after watching your Reel? Tell them! A good CTA can turn passive viewers into active followers. Encourage them to:

By combining these five strategies, you’ll be well on your way to creating Reels that not only get views but also help you build a loyal and engaged community. Good luck!